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Personalized Video – A Competitive Edge for Real Estate Developers

personalized video for real estate

In the blockbuster world of real estate development, how do you get your newest luxury highrise to stand out? How do you convince harried homebuyers to take a chance on your fledgling master-planned community? The answer lies in the power of personalized video. 

 

Generic “one-size-fits-all” digital marketing just doesn’t cut it anymore. To truly grab attention, you need outreach that feels tailored exclusively for each recipient. That’s where game-changing platforms like Gan.ai come in.

 

Gan.ai empowers developers to efficiently deliver the hyper-personalized video experiences that today’s buyers crave. With its AI-powered automation, you can instantly turn a single recorded video into millions of unique variations personalized down to the individual.

 

Now every outreach, from pre-sales teases to resident appreciation, can feel handcrafted just for them.  The result? More mesmerized prospects, faster decisions, and enduring loyalty. The human touch, infinitely scaled.

 

Below are seven powerful use cases, and two case studies for real estate developers to consider:

 

7 Ways Real Estate Developers Can Use an AI Video Personalization Platform

1. Personalized Project Introductions

Rather than blasting the same generic project teasers to your entire prospect database, create personalized video introductions tailored to each recipient’s needs and preferences.

 

Video Script Example: “Hi Robin <name>, I know you’re looking to downsize into a lower-maintenance townhome community <usecase>. Our new Park View Villas development <property name> like a perfect fit for what we’ve discussed.”

 

2. VIP Preview Offers

Drive early interest and word-of-mouth by sending select prospects exclusive personalized video invites to experience private hard hat tours and preview upcoming inventory.

 

Video Script Example: “Hi Amanda <name>, as someone who purchased in our Canyon Ridge <property name> community last year, I wanted to extend a special VIP invite to tour our new Sunset Village <property name 2> development pre-launch. Here’s a quick video overview and details for the hard hat tour event next month.”

 

3. Design Center Walkthroughs

Help buyers envision fully customized spaces by sending personalized videos guiding them through the design center process and available options.

 

Video Script Example: “Hey Amanda <name>, here’s a quick personalized video overview of the different cabinet, flooring, and lighting upgrades available for your new unit at Canyon Ridge <property name>…”

 

4. Incentive Reminders

Nudge buyers nearing contract deadlines with friendly video reminders about time-limited incentives and upgrades set to expire. Reduce missed deadlines.

 

Video Script Example: “Hi Robin <name>, just a quick personalized reminder that the $5,000 <credits> flooring upgrade credit expires at the end of this month per the terms we discussed. Wanted to make sure you had all the details before the deadline so you can take advantage of the savings.”

 

5. HOA Updates

Keep residents engaged by sending personalized videos with community updates, milestone announcements, maintenance schedules, and upcoming events through their HOA board.

 

Video Script Example: “Good morning Ashley <name>! As part of the Evergreen HOA board, I wanted to send a quick personalized update that the new community clubhouse will be opening next month. Here are some highlights of the new amenities you’ll soon be able to enjoy.”

 

6. Referral Requests

Motivate happy homeowners to refer their networks by sending personalized video referral requests touting referral fee amounts and perks.

 

Video Script Example: “Hi Matt <name>, you’ve been such a great resident at Hilltop Pointe <property name> this past year. I wanted to ask if you knew anyone looking that may be interested in the new phase we just released?…”

 

7. Appreciation Touches

Delight homeowners on move-in anniversaries and other milestones with a quick, thoughtful video appreciating their tenancy and partnership.

 

Video Script Example: “Hi Matt <name>, I can’t believe it’s already been one year since I sold you your home at Park View Villas <property name>. Wanted to send a quick personalized video celebrating your one-year move-in anniversary and thank you again for choosing us.”

 

Below we have two case studies for you on how the two biggest real estate developers in India used Gan.ai to stay in touch with home buyers throughout their buying funnel. 

Case Studies of Real Estate Developers Utilizing 

Case Study 1: Kalpatru Limited

 

India’s leading real estate developer Kalpataru Limited ingeniously uses generative AI to attract, engage and convert home buyers at every stage of the buying process, ensuring they never slip away!

 

The company has every prospect receive a Gan․ai hyper-personalized message based on the stage of decision-making they’re in. Each message gives home buyers the instantaneous face-to-face experience needed to nudge them into taking the next step.

 

The brand shot multiple videos with the actor for each critical stage of their prospect’s decision-making journey. Using Gan․ai, each video addresses prospects using personalized variables including their name, the project they might be interested in, and other pertinent variables according to their buying stage, further informing them why they should move on to the next step.

 

https://www.linkedin.com/posts/gan-ai_how-top-real-estate-brands-use-generative-activity-7153425748203032577-ZiPU?utm_source=share&utm_medium=member_desktop

 

Case Study 2: Alliance Group

The Alliance Group has every prospect receive a Gan.ai personalized message from South Indian superstar, Trisha, their brand ambassador, based on the stage of decision-making they’re in. Each message nudges the buyer into taking the next step.

 

8 videos of Trisha of durations between 10-25 seconds were shot for each of the 8 critical stages of a prospect’s decision-making as identified by Alliance Group. Each video addresses prospects using personalized variables including their name, the project they might be interested in, and other pertinent variables according to their buying stage, further informing them why they should move onto the next step.

 

These included:

 

  1. A welcome message – New sign-ups and leads that booked a meeting with a rep get a personalized message from Trisha welcoming and congratulating them for making a great decision.

 

  1. Warm-up for cold leads and sign-ups – Cold leads are warmed using a message from Trisha personally addressing a lead by their name and the property that they might be interested in, before nudging them towards getting in touch with their sales reps.

 

  1. Reminders – A personalized reminder message from Trisha is sent to remind leads that the property they’re interested in is selling out fast, urging them to sign up for the next step or make a booking soon before prices go higher.

 

  1. Referrals and Rewards – A personalized message from Trisha mentioning a special reward or offer to leads and buyers who refer their friends and family.

 

  1. Response to actions taken – A personalized message from Trisha with additional details and value add-ons regarding the property of their choice is sent out every time a lead takes an action towards buying an Alliance property.

 

  1. Dormant lead reminders – A personalized message from Trisha highlighting the features, options, and price of the property they’re interested in, showing them what they’re missing out on.

 

  1. Site visit reminders – A personalized message from Trisha urging customers to book an on-site visit for the property they’re interested in and what they’re missing out on.

 

  1. Book your future home – The final step— once a prospect has completed all the previous steps, they’re sent a personalized message from Trisha nudging them to complete the final step and book the property.

 

https://www.linkedin.com/posts/gan-ai_generative-ai-for-real-estate-activity-7100469788593815554-DlP1?utm_source=share&utm_medium=member_desktop

 

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