Riding the Wave: Video Marketing Trends and Best Practices

Video Marketing Trends 2023 | Best Tips and Practices to Follow - blog banner

Video marketing has become the must-have tool for companies looking to effectively promote their goods and services. it is important to keep up with the current trends in the success of any video marketing strategy. 


Let’s look at what’s happening now in video marketing and discuss which waves you could ride in order to achieve desired results.

The Rise Of Video Marketing

Today, where everything goes fast, video marketing has managed to position itself as an incredibly powerful way of reaching out and connecting with audiences When implemented correctly; these videos are designed to be interactive, entertaining and above all shareable It has been found through recent research that 51% of people would rather share a clip than any other type of content such as social media posts, blogs or even product pages This act alone helps a lot when it comes to creating brand awareness among many other things.

Understanding The Landscape Of Video Marketing

It’s clear that video content is king and is evident by projections showing that online videos will make up over 82% of all consumer internet traffic by 2025 The rise in popularity for consuming this type media can be largely attributed to one thing; mobile phones Over years they have become more accessible than before which as resulted into people spending much time online However among any other medium used for connection or interaction between humans nothing performs better than a good old video clip

Key Platforms For Video Marketing

Building your entire­ video marketing plan require­s understanding the individual characteristics and be­nefits of each platform.

YouTube: Globally, YouTube is the second most visited website and is the best for long-form video content. This platform requires storytelling as well as high-quality visuals. For this channel, detailed product reviews and in-depth tutorials do well.

TikTok: Authenticity and spontaneity are what define TikTok. On this platform, real, unfiltered content thrives. Jumping on trends and reaching more people has never been easier than through this avenue.

Instagram: Aesthetics are highly favoured on Instagram which shows off your brand’s culture. It is perfect for bite-sized content and behind-the-scenes glimpses that create an intimate connection with your audience.

LinkedIn: LinkedIn is the platform for professionals who want to network with each other. The best way to do that is by creating short posts full of value. If you want higher engagement levels among B2B audiences or just share insights related to certain industries – then use this network!

Facebook: With such diversity found within its user base alone; there’s no denying Facebook’s potential as a powerful ad space. This medium also works well as a means through which brands can showcase what they offer while building communities around them at the same time.

Twitter: it takes the cake for facilitating conversations between businesses and their clients directly or indirectly through means like public tweets. Although B2Bs might not be too keen on using this site primarily for marketing themselves, they could find some value in leveraging its strengths such as bringing out their brands’ true characters thus connecting more deeply with followers there.

Riding the Wave: Video Marketing Trends for 2024

Now, let’s explore the trends that will shape your video content strategy this year and help you stay ahead of the curve:

Smartphone Production:

For one’s videos to reach out only those people who are interested in watching them, then they must be optimized for search engines too. This will involve use of keywords that are relevant within the titles and descriptions tags so as increase its visibility. Video sitemaps could also come in handy a lot when submitted unto different search engines. Do never forget just how powerful social media pages and email marketing channels could be towards reaching your video far beyond what you might have even expected before therefore utilize them wisely. Things like views, watch time, comments or even clicks should always give feedback about how well or bad did these contents perform hence it’s important keep track them regularly too for evaluation purposes.

Integration of AI with Video Marketing:

AI is no longer a futuristic concept but an essential part of video marketing. For 96% of companies that used AI in video marketing, the return on investment has been positive. AI makes the production process easier, faster, and more efficient.


Vlogging: Vlogging adds a personal touch to your brand because it involves filming oneself and sharing it online. You can show off your team’s personalities, build connections or invite engagement through vlogs. Through them, you can also share tutorials, product details among other things that your regular audience might not get from any other place except behind the scenes.

Social Media Stories:

Compared to other approaches social media stories are casual and intimate in nature while presenting your brand’s personality. Among the features provided are polls—where followers can vote on different options regarding a given topic—contests, quizzes among others. Use these stories to post customer testimonial(s), product demonstration(s) and what goes on behind the curtains so as create trust with your clients (social proof). Leverage stories to share behind-the-scenes footage, product demonstrations, and customer testimonials, creating a more authentic connection with your audience.

Silent Videos:

As mobile internet usage continues to rise, more and more people are watching online clips without sound. Silent videos have been crafted specifically for this kind of viewing; they rely heavily on visuals supported by strong captions or subtitles order pass across information across. Ensure that your videos are optimized for silent viewing as it guarantees accessibility and also maximum engagement.

Personalized Video Experiences:

Personalization has proved effective as a marketing strategy thus should not be overlooked when coming up with video content too. Take advantage of artificial intelligence technologies which enable you offer tailored made products/services depending on each customer’s preferences through data analysis so that they may feel appreciated and cared for in return for their loyalty towards the brand being targeted. This ultimately results into higher conversion rates.

Short Form Video Dominance:

Short form videos, usually less than sixty seconds long, still rule. Brands can create compelling content that connects with viewers within seconds through this format. The use of smartphones and editing applications highlights the importance of being genuine and spontaneous in video marketing.

Thought Leadership:

Companies can use video as a means of showing expertise in their industry and claiming authority over ideas. When they make sets of videos, conduct interviews or hold webinars, businesses try positioning themselves as knowledgeable credible sources people can trust when looking for ideal clients which help them build strong brands.

Data Driven Storytelling:

 In video marketing, storytelling backed by data is powerful because it shows the benefits of a product or service clearly. These kinds of videos are suitable for people who understand figures such as those with graphs statistics among other visuals; they help increase return on investment for brands as well as making them more credible.

Employee Advocacy:

Showing the human side of your company through employees’ endorsements enhances trust and identification. Giving insights about workers’ lives besides sharing their experiences while working for a particular entity gives clients attachedness; thus differentiating it from others in the same line of business hence creating strong bonds with customers.

Accessibility And Inclusivity:

There is an increasing demand for easily available content addressing different requirements globally. It means that videos should have subtitles for the hearing-impaired community closed captioning among other features which make them useful even to individuals with disabilities worldwide; besides there being multilingual audiences shows needlessness about linguistic borders when sharing information.

Vertical Videos:

 Why are vertical videos becoming so popular? The main reason is that people use mobile phones more often. If you only watch videos on a mobile, you will realize this too. Many apps are optimized for mobile use. They are therefore built for up-down rather than side to side display. This makes it necessary for creators of such content to adjust their storytelling techniques and composition.

Hyper-Personalized Content

Things have changed for B2B advertizing; now it is all about minutely focused micro-marketing through visual media produced in 2024. They trust building among consumers by serving each video towards different buyer person needs and challenges.


How can I make my video more engaging? You need to do polls and ask questions during your videos so that the audience feels like they’re part of it. Doing this creates a two-way interaction between you and them which is crucial if you want people to stay interested in what you’re saying. Video content will gather data on viewers like no other method. After watching the advertisement films, the company may use this information to follow clients up until they buy their products.

User Generated Brand Stories:

UGC or User Generated Content has been changing how brands tell stories about themselves lately. The thing that resonates most with an audience nowadays is not some elaborate campaign but rather authentic simple stuff made by regular persons who have used the product before.

A Glimpse into the Future of Video Marketing

Video marke­ting is always changing, with a bright future ahead. The use­ of interactive and immersive­ tech keeps transforming this industry. The­ popularity of live streams and the growing ne­ed for real, interactive­ content will guide the way companie­s talk to their customers.

Moreove­r, the emphasis on genuine­ and natural content will continue. Buyers ye­arn for appealing and relevant narrative­s that touch them personally. In the future­, video advertising will adapt more to e­ach platform and its viewers, leading to an e­xtremely customized watching e­xperience.

Surfing the Waves of Success

In short, video marke­ting is an energetic and dominant instrume­nt in your promotional mix. By remaining flexible, acce­pting new ideas, and kee­ping an eye on current tre­nds and top methods, your company can enjoy the triumphs in the­ constantly evolving field of video marke­ting. Therefore, pick up your smartphone­, let your imagination run wild, and begin creating inte­resting video content that conne­cts with your audience.

By Tejas Shahasane

I'm a content marketer fueled by a fascination with AI and the opportunities it unlocks. You can catch me saying "lights out and away we go!" almost every weekend.

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