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How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

In the crowded and noisy smartphone industry, meaningful customer engagement is everything. Brands must find innovative ways to connect personally with consumers to drive interest and sales around major product launches. This was the challenge facing Vivo when preparing to unveil their flagship V27 Series. How could they stand out from the endless clutter and… Continue reading How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

The World Cup of Hyper-Personalized Video Ads

The Cricket World Cup stands as one of the most viewed sporting events globally, capturing the attention of over a billion fans. Held every four years, it represents a pinnacle moment when cricket enthusiasts are most engaged and passionate. It’s an unparalleled opportunity for brands to connect with devoted audiences worldwide. The 2023 World Cup… Continue reading The World Cup of Hyper-Personalized Video Ads

Unlocking D2C Growth With Personalized Videos

This a reality for every D2C brand – consumers glancing right past generic brand messages that fail to demonstrate an intimate understanding of their interests and preferences. For online sellers struggling to foster genuine bonds amidst endless competing content vying for attention, breaking through the noise feels impossible some days. However, select direct-to-consumer companies have… Continue reading Unlocking D2C Growth With Personalized Videos

Personalized Video Messages: The Future of Marketing

In the ever-changing digital landscape, businesses face the constant challenge of adapting and finding innovative ways to engage their target audience. One essential component that has emerged is personalized video messages. However, considering the vast resources needed to make videos, the traditional route of shooting individual videos does not scale. This is where personalized video… Continue reading Personalized Video Messages: The Future of Marketing

How to Choose the Right Video Personalization Platform: A Comprehensive Guide

In recent years, video personalization has become increasingly popular, as businesses seek to connect with their customers on a more personal level. Video personalization allows for a customized viewing experience, tailored to the individual viewer’s interests, preferences, and behavior.   However, with so many different types of video personalization platforms available, it can be difficult… Continue reading How to Choose the Right Video Personalization Platform: A Comprehensive Guide