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Video Personalization – The Key to Stand Out as a Real Estate Agent

real estate video personalization

As a real estate agent, you face an increasingly difficult battle for buyer and seller attention. According to the National Association of Realtors, 88% of today’s home searches start online. This intensifies competition as buyers get bombarded with outreach from countless agents.

 

To stand out, real estate pros must adopt more personalized and consultative engagement powered by technologies like AI-driven video platforms. Generic outreach simply won’t cut it anymore.

 

Tools like Gan.ai enable agents to efficiently deliver the tailored 1:1 video experiences that home buyers and sellers now expect in today’s digital-first landscape. By leveraging Gan.ai’s automated video personalization capabilities, you can create hyper-relevant outreach that grabs attention and accelerates deal velocity.

 

Here are 7 powerful use cases agents should leverage

 

1. Personalized Home Recommendations

 

Rather than sending batches of property listings, record custom walkthrough videos tailored to each buyer’s search criteria and preferences.

 

Example video script: “Hi Amanda! <name> Based on you looking for a renovated 3 bedroom condo <property description> under $800k <price> near downtown, here’s a video tour of this great new listing that just hit the market.”

 

2. Open House Invitations

Create FOMO and cut through the noise by sending buyers personalized open house invites, highlighting the most relevant features and amenities for them.

 

Video Script Example: Hi Robin <name>, I know you’re looking for a move-in ready 2-bed condo <property description> near the park <location>. This new listing having its open house on Sunday seems like a perfect fit based on what we’ve discussed. Here’s a quick video overview of the condo and details for the open house event.

 

3. Client Updates

Keep sellers feeling looped in with quick personalized video updates when you get listing inquiries, schedule showings, or receive feedback from buyers.

 

Video Script Example: Hi Mark, just wanted to shoot you a quick update that we already have 5 families scheduled to tour the house this weekend…

 

4. Lifecycle Touches

Stay top of mind with personalized value-added videos when past clients experience life events like an anniversary in their new home or a child’s graduation.

 

Video Script Example: Hey Jared <name>, I can’t believe it’s already been one year since I helped you purchase your home! Wanted to send over a quick personalized video wishing you a happy one-year home-iversary.

 

5. Appointment Reminders 

 

Confirm upcoming meetings with friendly, casual video reminders rather than sterile emails or calls. Reduce no-shows and tardiness.

 

Video Script Example: Hey Robin, <name> just a quick personalized reminder about our meeting tomorrow at noon to go over the selling <ask> strategy for your home. Looking forward to connecting!

 

6. Thank You Notes 

Stand out by sending personalized video thank-you notes after showings, open houses, closings, referrals, or reviews. The warm human touch builds enduring relationships.

 

Video Script Example: Hi Amanda <name>, just wanted to send over a quick personalized video thanking you again for taking the time to attend the open house on Saturday and for all your thoughtful feedback on the property.

 

7. Recruiting Videos

Attract top agent talent by allowing current agents to record personalized videos recruiting former colleagues to join your brokerage. Leverage authentic peer-to-peer outreach.

 

Video Script Example: “Hey Mark, I hope you’ve been doing well! I recently joined ABC Realty and have been having an amazing experience so far. Wanted to send over a personalized video to see if you might be interested in connecting to discuss your potentially joining our growing team of top agents.”

 

Below we have two case studies for you on how the two biggest real estate developers in India used Gan.ai to stay in touch with home buyers throughout their buying funnel. 

Case Study 1: Kalpatru Limited

India’s leading real estate developer Kalpataru Limited ingeniously uses generative AI to attract, engage and convert home buyers at every stage of the buying process, ensuring they never slip away!

 

The company has every prospect receive a Gan․ai hyper-personalized message based on the stage of decision-making they’re in. Each message gives home buyers the instantaneous face-to-face experience needed to nudge them into taking the next step.

 

The brand shot multiple videos with the actor for each critical stage of their prospect’s decision-making journey. Using Gan․ai, each video addresses prospects using personalized variables including their name, the project they might be interested in, and other pertinent variables according to the buying stage they’re in, further informing them why they should move onto the next step.

 

https://www.linkedin.com/posts/gan-ai_how-top-real-estate-brands-use-generative-activity-7153425748203032577-ZiPU?utm_source=share&utm_medium=member_desktop

 

Case Study 2: Alliance Group

The Alliance Group has every prospect receive a Gan.ai-personalized message from South Indian superstar, Trisha, their brand ambassador, based on the stage of decision-making they’re in. Each message nudges the buyer into taking the next step.

 

8 videos of Trisha of durations between 10-25 seconds were shot for each of the 8 critical stages of a prospect’s decision-making as identified by Alliance Group. Each video addresses prospects using personalized variables including their name, the project they might be interested in, and other pertinent variables according to the buying stage they’re in, further informing them why they should move onto the next step.

 

These included:

 

  1. A welcome message – New sign-ups and leads that booked a meeting with a rep get a personalized message from Trisha welcoming and congratulating them for making a great decision.

 

  1. Warm-up for cold leads and sign-ups – Cold leads are warmed using a message from Trisha personally addressing a lead by their name and the property that they might be interested in, before nudging them towards getting in touch with their sales reps.

 

  1. Reminders – A personalized reminder message from Trisha is sent to remind leads that the property they’re interested in is selling out fast, urging them to sign up for the next step or make a booking soon before prices go higher.

 

  1. Referrals and Rewards – A personalized message from Trisha mentioning a special reward or offer to leads and buyers that refer their friends and family.

 

  1. Response to actions taken – A personalized message from Trisha with additional details and value add-ons regarding the property of their choice is sent out every time a lead takes an action towards buying an Alliance property.

 

  1. Dormant lead reminders – A personalized message from Trisha highlighting the features, options and price of the property they’re interested in, showing them what they’re missing out on.

 

  1. Site visit reminders – A personalized message from Trisha urging customers to book an on-site visit for the property they’re interested in and what they’re missing out on.

 

  1. Book your future home – The final step— once a prospect has completed all the previous steps, they’re sent a personalized message from Trisha nudging them to complete the final step and book the property.

 

https://www.linkedin.com/posts/gan-ai_generative-ai-for-real-estate-activity-7100469788593815554-DlP1?utm_source=share&utm_medium=member_desktop

 

Parting Thoughts

 

As real estate veterans know, people do business with those they like and trust. In a field built on relationships, maintaining one-to-many communication does buyers and sellers a disservice.

 

Personalized video helps agents position themselves as consulted advisors rather than salespeople. 

 

With tools like Gan.ai, agents have can humanize their outreach. Gan.ai finally enable busy real estate agents to efficiently deliver the 1:1 experiences that today’s home buyers/sellers crave.

 

From prospecting to stewardship, video personalization helps agents showcase expertise, build authentic relationships, and drive results in a crowded market. The human touch at scale is now possible. 

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