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Case for Personalizing Enterprise Communication

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Traditional enterprise communication channels like email, conferencing, and generic video often lack personalization, instead broadcasting impersonal one-to-many messages. This frequently results in communications that feel distant, irrelevant, and easy to ignore for recipients. What’s needed is a way to personalize enterprise messaging at scale, tailoring it to resonate more authentically with each individual viewer.

 

Video personalization is an exciting new technology trend that all enterprises should have on their radar. Driven by rapid advances in AI, it enables mass customization of video content to resonate at a personal level with each viewer. The business applications of this are tremendous and diverse.

 

Imagine being able to record one video template, and then have it automatically adapted into thousands of unique versions personalized with each recipient’s name, face, and relevant details. The AI handles everything seamlessly – morphing facial expressions and mouth movements to match the unique voice. This creates the illusion of a fully personalized video tailored just for them.

Personalizing Enterprise Communication

The human brain is wired to respond more positively when personalized. Hearing your name, and seeing your face looking back engagement skyrockets compared to generic content. Studies back this up, showing personalized media leads to higher recall and response rates.

 

But manual customization doesn’t scale. This is where AI-powered video personalization shines. It brings personalized sight, sound, and motion within reach for enterprise comms.

The applications are truly endless. In any scenario where personalized connection matters – where businesses want to make people feel understood as individuals – this technology can strengthen engagement and results.

 

And it’s not just a nice-to-have. The data shows personalization pays off across metrics like absenteeism rates, employee satisfaction index (ESI), and employee retention. When people feel seen as unique individuals, they’re more receptive to the message.

Now let’s do a deeper dive on how enterprises can effectively adopt personalized video and optimize for maximum impact.

Strategic Considerations for Video Personalization

First, taking a strategic approach is key to success. Like any marketing or communications initiative, results stem from clear goals and alignment with broader priorities.

Getting alignment on the strategy first enables better execution down the line.

Optimizing Personalization Factors

Not all personalization is created equal. Truly effective video personalization integrates elements that actually resonate with each viewer and serve the message goal.

 

Some personalization factors that typically work well include:

On the other hand, going overboard on extraneous personal details can dilute the core message. Keep personalization meaningful, but targeted.

Importance of Sender Authenticity

Who the video comes from plays a big role. Enterprise video personalization works best when the sender has true credibility and relevance to the recipient.

 

For employees, hearing directly from the CEO or their direct manager often carries more weight than a generic HR rep. For customers, a familiar face they associate with the brand hits home.

 

Take time to strategically identify the optimal internal senders for each audience and use case. Their authenticity strengthens the personal bond.

Length and Formatting Considerations

Brevity is key in the video. Attention spans are short, especially online. Videos longer than 2 minutes often show drop-off.

 

For personalization, concise 30-to-90-second messages tend to work best. Get to the point efficiently. Avoid bloated runtimes.

 

Formatting also matters. Bookend messages with opening and closing tags using the viewer’s name. 

 

Well-structured, tight videos keep engagement high and messages memorable.

Power Behind Personalized Video

Gan.ai is enabling enterprises to personalize videos in a scalable way. Our platform allows for generating photoreal quality, syncing voice to lip movements. All from a single video recording.

For leaders looking to make their communications resonate more authentically, video personalization is a must-test. Prioritizing strategic personalization unlocks more meaningful engagement. And as the tech evolves, the synthetic video will become indistinguishable from reality.

The human touch is amplified by AI. That’s the tangible business value of personalized video. It’s time to start leveraging it across your organization and seeing the benefits firsthand. Don’t leave this opportunity on the table.

Enterprise Use Cases and Applications

Here’s an example of how Vivo India supercharged their frontline retail team members with a motivational message from their CEO to crush sales numbers!

Major use cases and applications where video personalization delivers proven value:

 

Leadership Communications

Personalized videos from the CEO, founders, or leadership team help engage employees by making them feel recognized as unique individuals.

 

Welcome New Hires

New hires feel welcomed when they receive a custom greeting from leadership on day one. Sets a positive tone.

 

Corporate Milestones

Share company wins, achievements, and announcements in personalized videos to build shared excitement.

 

Training and Development

Personalized training videos improve engagement and information retention for employees.

 

Conclusion

In summary, video personalization driven by generative AI represents an enormous opportunity for enterprises to transform engagement and business impact.

 

Early adopters who build competency today will gain sustainable competitive advantage as personalized sight, sound, and motion become expected by consumers and employees alike.

 

Realizing the full benefits requires strategy, planning, and flawless execution to delight audiences with personalized experiences that feel made just for them.

 

The time is now to start testing and optimizing personalized video capabilities. Lean into this emerging trend to achieve levels of human connection at scale that were never before possible.

By Tejas Shahasane

I'm a content marketer fueled by a fascination with AI and the opportunities it unlocks. You can catch me saying "lights out and away we go!" almost every weekend.

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