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Personalized Videos – How SDRs Can Break Through the Noise

personalized video for SDRs

SDRs’ job is getting harder every day. Prospects are bombarded with generic outreach from all angles, rapidly becoming numb to cold emails, calls, and InMails. 

 

To break through this noise, SDRs must ditch stale tactics in favor of more personal, novel engagement approaches.

 

Enter AI-powered video personalization tools like Gan.ai. These platforms empower reps to efficiently deliver the 1:1 prospecting experiences that today’s buyers have come to expect.

 

Gan.ai allows you to record a single video that their AI models can then replicate millions of times with perfect lip-sync and audio replication. This unlocks the ability to personalize video communication at scale across your entire prospect list.

Here are 7 powerful use cases SDRs should leverage

1. Hyper-Personalized Outreach 

Rather than humdrum cold emails and calls, grab attention by sending tailored video messages. Include the prospect’s name, company, role, and background details, and even scroll through their LinkedIn profile in the background to grab their attention. 

 

Video Script Example: “Hi Amanda! <Name> I came across your profile at Johnson & Johnson <Company> and was impressed by your background driving adoption for enterprise learning platforms <personalized bite>. I wanted to personally introduce you to Alloy IQ…”

 

<> in the scripts represents the variables that you can replace with AI and personalized for every prospect. 

 

2. LinkedIn Prospecting 

LinkedIn can be a powerful source of new prospects, but generic outreach rarely cuts through the noise. Sending AI personalized video messages and connection requests will help you stand out in the LinkedIn inbox. 

 

The cherry on top: Gan.ai lets you add a LinkedIn profile scrolling snippet of your prospect in the video background which gives your video a more realistic and personalized feel. 

 

Video Script Example: Hi Matt <name>, I noticed you just joined Acme Corp <company name> as an SDR manager <designation> based on your LinkedIn update. Wanted to introduce myself via video DM and share a bit about my experience helping optimize prospecting cadences and quota attainment <use-case>.

 

3 Surprise with Thank You Videos

Surprise your prospects with gratitude videos when they take actions like booking a meeting or introducing you to another member of the buying committee. The attentive touch will set you apart.

 

Video Script Example: Really appreciate your warm intro, Michael! <name> Loved hearing your perspective on how account mapping <use case> is currently managed within your sales org. Looking forward to discussing the next steps for how we could streamline things with ChannelLink <company name>.

 

4. Meeting Reminders to Reduce No Shows

 

Appointment no-shows are the bane of SDRs everywhere. Combat calendar clutter by sending prospects friendly and personalized video appointment reminders to confirm each meeting.

 

Video Script Example: Hi Robin <name>, just a quick reminder about our meeting tomorrow at 2 pm <timings> to review the ChannelFire <company name> proposal. Let me know if you need to reschedule at all! Looking forward to connecting.

 

 

5. Post Meetings Follow-Ups:

Following up after meetings is critical to keep deals progressing, but generic follow-up emails often get overlooked. Sending personalized video recaps and the next steps after each meeting can boost engagement and momentum.

 

Video Script Example: “Great chatting yesterday, Priya! <Name> Here’s a quick recap of the use cases we discussed for how Driftlytics <Company Name> can optimize your sales team’s outbound cadences. I’ll follow up with that ROI model <use case> we talked about putting together. Looking forward to moving the conversation forward!”

 

6. Sales Nudge Videos

Instead of robotic sequence reminders, send casual video check-ins or gentle nudges to keep the momentum alive, reminding the buyer you’re still there as a supportive resource.

 

Video Script Example: “Hey Sharon! <name> Hope you’re having a great week. I just wanted to pop in and ask if you had any other questions about that ROI model <use case> we discussed as you’re evaluating Acme against other options. Happy to hop on a quick call to review anything that would be helpful.”

 

7. Personalized Follow-up Videos After an Event 

Go beyond a generic “it was great to meet you.” after an event. Deepen relationships with videos recapping key event interactions and insights, infused with the prospect’s background details. 

 

Video Script Example: Great chatting with you at SaaStr <event name> this week, Karen! <name>. Enjoyed your take on how low-code tools are impacting product adoption <personalized bit>. Here’s a quick recap of some of the key no-code use cases in sales engineering we discussed…”

 

Features of Gan.ai that Enhance Your Outreach

Apart from personalizing variables dynamically in your outreach videos, the Gan.ai platform further enhances personalization with capabilities like:

✅ Dynamically generated custom landing pages per prospect

✅ Background scrolling of their LinkedIn or website 

✅ Personalized thumbnail images to spark intrigue 

✅ In-depth video analytics to refine your approach

 

SalesLoft’s data science team analyzed 130mn emails and found that videos increase the reply rate by 26%. By leveraging AI-powered tools like Gan.ai, SDRs can impact downstream metrics like:

👉🏻 Higher email open and response rates

👉🏻 Increased booking of discovery calls

👉🏻 Faster sales cycles 

👉🏻 More referrals and advocate marketing

👉🏻 Higher ACV and win rates

 

Parting Thoughts

Providing relevance and value is the core of modern selling. Personalized video helps inject those qualities into every stage of the sales process, from initial outreach through to closed won. By treating each prospect as a true individual, reps can foster the rapport and advisory nature modern buyers demand from partners.

 

Gan.ai makes sure SDRs no longer have to record the same script 100 times. They can use that time to do creative outreach, follow-ups, and close more deals.

 

Just record once, and let our AI do the rest of the magic. See it in action here. 

 

 

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