7 Ways EdTech Companies Can Use Personalized Videos for Higher Retention

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Personalized learning intervention improves the efficiency of teachers’ and students’ learning capabilities, according to the research paper published in Interactive Technology and Smart Education journal.


Another study by McKinsey also says that AI-powered education technologies can decrease the performance gap between high and low-performing students by up to 20%.


EdTech companies are at the forefront of this transformation. They can deliver tailored experiences that cater to the unique learning styles and needs of each student.


Most Edtechs need to create a holistic personalization strategy to deliver that. We have covered how to go about creating a personalization strategy using the 4W framework in the article here: How To Build Your Personalization Strategy Using The 4W Framework.


Further, video personalization at scale platforms like can help EdTech companies provide unparalleled personalized experiences. They can create millions of personalized videos tailored to each student’s learning preferences, academic level, and areas of interest.


This level of personalization increases students’ engagement and comprehension. Further,  personalized 1-1 communication leads to a deeper connection between instructors and learners ultimately driving better outcomes for Edtech businesses.


Below are 7 use cases of video personalization platforms for EdTech to consider. Let’s dive in:

Use Case 1: Personalized Course Introductions and Overviews

Setting the right tone and expectations at the beginning of a course is crucial for student success.


Using a video personalization at scale platform, EdTech companies can create personalized course introductions and overviews that directly address each student’s academic background, interests, and learning goals.


These videos can provide a warm welcome, highlight the course’s relevance, and set the stage for an engaging and impactful learning experience.

Video Script Example:

Welcome to @Course Name, @Student Name! I’m excited to have you in this class and explore @Relevant Topic together.


Based on your interests in @Area of Interest and your previous experience with @Related Subject, I’ve tailored this introductory video to provide you with an overview of the course’s key concepts and how they relate to your specific goals.


Get ready for an engaging and personalized learning journey!”

Use Case 2: Personalized Concept Explanations and Tutorials

One of the biggest challenges in education is ensuring that every student grasps complex concepts and theories.


EdTech companies can create tailored concept explanations and tutorials that cater to each student’s learning style, academic level, and areas of struggle.


These videos can break down difficult topics using relevant examples, analogies, and visual aids, fostering a deeper understanding and retention of the material.

Video Script Example:

I noticed that you were having some difficulty with @Specific Concept during our last lesson.


To help reinforce this crucial topic, I’ve prepared a personalized video tutorial that breaks down the key principles using examples from @Student’s Area of Interest.


We’ll explore @Relevant Example and how it relates to @Concept, providing you with a solid foundation for mastering this material.”

Use Case 3: Personalized Feedback and Progress Reports

Timely and personalized feedback is essential for student growth and development.


Edtech Corps can use a platform like’s video personalization capabilities to create tailored progress reports and feedback videos that highlight each student’s strengths, areas for improvement, and actionable steps for further progress.


These videos can foster a sense of accountability and motivation, encouraging students to engage with their learning journey actively.

Video Script Example:

“Congratulations, @Student Name! You’ve made remarkable progress in @Subject/Topic.


In this personalized video, I’ll highlight your key achievements, such as @Achievement 1 and @Achievement 2.


Additionally, we’ll discuss areas where you can further enhance your skills, such as @Area for Improvement, and provide actionable steps to help you reach your full potential.”

Use Case 4: Personalized College and Career Guidance

As students approach pivotal milestones in their academic journeys, personalized guidance and support become invaluable.


EdTech companies can create tailored college and career guidance personalized videos that take into account each student’s unique strengths, interests, and aspirations.


These videos can provide personalized recommendations, insights into various career paths, and strategies for navigating the application and interview processes, empowering students to make informed decisions about their future.

Video Script Example:

As you prepare for the next exciting chapter in your academic and professional journey, I wanted to share this personalized video to support you.


Based on your exceptional performance in @Subject/Area and your passion for @Interest, I’ve curated a list of potential college programs and career paths that align with your goals.


We’ll explore each option in detail, discussing the application process, potential challenges, and strategies for standing out.”

Use Case 5: Personalized Motivational and Encouragement Videos

Maintaining motivation and perseverance can be a significant challenge for students, particularly during difficult periods or setbacks.


EdTech companies can create personalized motivational and encouragement videos that celebrate each student’s achievements, provide emotional support, and inspire them to overcome obstacles.


These videos can foster a sense of community and create a supportive learning environment.

Video Script Example:

“I know the past few weeks have been challenging, @Student Name, but I want you to know that I’m incredibly proud of your resilience and dedication.


In this personalized video, I’ll highlight your recent accomplishments, such as @Achievement 1 and @Achievement 2, reminding you of your incredible potential.


Together, we’ll explore strategies to overcome @Specific Challenge, and I’ll provide words of encouragement to help you stay motivated and focused on your goals.”

Use Case 6: Personalized Parent and Teacher Collaboration Videos

Effective collaboration between parents, teachers, and students is essential for creating a supportive and engaging learning environment.


EdTech companies can create tailored collaboration AI personalized videos that facilitate open communication and foster a shared understanding of each student’s progress, challenges, and goals.


These videos can include personalized updates, suggestions for at-home support, and opportunities for active involvement.

Video Script Example:

“As valued partners in @Student Name’s educational journey, I wanted to share this personalized video to keep you informed and engaged.


In this video, we’ll discuss @Student name’s recent progress, highlighting areas of strength and opportunities for growth.


Additionally, I’ll provide tailored suggestions for reinforcing key concepts at home and invite your input on how we can work together to support @Student Name’s ongoing development.”

Use Case 7: Personalized Alumni Engagement and Networking

Building and maintaining strong alumni networks is crucial for EdTech companies, fostering a sense of community, facilitating mentorship opportunities, and driving continuous growth.


EdTech companies can create AI personalized alumni engagement and networking videos that celebrate each individual’s achievements, share updates on the institution’s progress, and facilitate connections with like-minded professionals.

Video Script Example:

“As a valued member of our @EdTech Company alumni community, we wanted to share this personalized video to celebrate your accomplishments and stay connected.


In this video, we’ll highlight your remarkable journey, from your early days as a student to your current role as @Professional Title at @Company.


We’ll also provide updates on exciting developments within our institution and explore opportunities for you to get involved in mentoring or networking initiatives.”

Parting Thoughts

Video personalization at scale allows EdTech companies to deliver learning experiences that resonate deeply with each student.


With tailored AI personalized videos addressing every aspect of the learning journey, from course introductions and concept explanations to progress reports, career guidance, and alumni engagement, EdTech companies can achieve better engagement, comprehension, and academic achievement.


Editor Recommendation: A Comprehensive Guide on How to Choose The Right Video Personalization Platform

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