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How to Choose the Right Video Personalization Platform: A Comprehensive Guide

How to Choose the Right Video Personalization Platform: A Comprehensive Guide - Banner image

In recent years, video personalization has become increasingly popular, as businesses seek to connect with their customers on a more personal level. Video personalization allows for a customized viewing experience, tailored to the individual viewer’s interests, preferences, and behavior.

 

However, with so many different types of video personalization platforms available, it can be difficult to know which one is right for your business. In this guide, we’ll take a deep dive into what to look for when choosing a video personalization platform, and the different types of personalization that are possible.

Text Personalization

Text personalization is the earliest and simplest form of video personalization. It involves changing the on-screen text of a base video to create unique, personalized copies for each viewer. By incorporating the viewer’s name, company, or other information into the text, you can create a more engaging and relevant experience that is unique for them.

 

For example, a performance report video can display the respective names, records, performance statistics, and other information unique to each recipient. Additionally, including a presenter with a general script can make your video more immersive.

 

Check out this latest Vivo ad featuring Virat Kohli? The ad ends with a phone number on the screen for those who want to know more about the newly launched phone.

 

Advanced text personalization

Advanced text personalization takes text personalization to the next level by allowing you to place, edit, and warp text around real-world objects. This seamlessly blends the text into the video, creating a more immersive and engaging experience that makes the viewer feel like the text is truly a part of the world they’re watching. Advanced text personalization also allows for stylization of the text, including options for handwritten fonts or other unique fonts.

Audio Personalization

Audio personalization involves adding variables such as the recipient’s name or a custom message to audio content. When viewers hear their names called out, the video captures their attention and creates a stronger connection, increasing the chances of them watching the video to completion. Text-to-speech (TTS) software is often used to generate and customize audio and splice it with video.

 

For example, a sales video can include the viewer’s name and the company’s name in the audio to personalize a pre-recorded demo, making the video more engaging and relevant to the viewer.

 

Take a look at the Cadbury Celebrations campaign called “My Birthday Song”? It allows you to make customized birthday songs for a loved one by providing some basic details about them and selecting the type of music you prefer. Give it a try and make someone’s birthday extra special!

 

Advanced audio personalization

Advanced audio personalization uses the presenter’s original voice, which ensures accurate pronunciation and syncs with the video. Unlike AI-generated generic voiceovers, this approach creates a seamless and personalized experience. The viewer is left with the impression that the presenter actually said their name, rather than a software program.

Video Personalization

Complete video personalization is the most recent form of video personalization. In this form, the actor within the video is made to look like they’re saying the viewer’s name or mentioning any other personalizing variable in their voice. This type of personalization is the most engaging and immersive because the illusion is well-hidden, leaving the viewer with the impression that the presenter actually said their name.

Advanced Video Personalization

The advanced form of video personalization involves simultaneously altering the actor’s lips and voice. The AI-generated voice is perfectly matched to pronounce the personalized variable and lip-synced to the actor, making every individual name look as if the actor is actually saying it. This makes it difficult to distinguish whether the actor’s voice is real or generated by AI.

 

If you’re curious to see whether you can tell whether a voice is human or generated by AI, take a quiz here and find out.

Scene personalization

Scene personalization is a highly effective means of personalizing a video to cater to the individual preferences of its viewers. Tailor entire scenes to match the interests of each recipient, thereby increasing the relevancy of the video. This is especially powerful in professional settings where time is of the essence.

 

For example, you could shoot a video with your webcam talking about general SEO issues D2C websites face and have the website of the recipient scrolling in the background of your video. This form of personalization can make the video feel even more relevant and engaging, as it appears to have been created specifically for the individual viewer.

Benefits of Video Personalization

Video personalization offers a range of benefits for businesses, including:

  • Increased engagement: Personalized videos are more engaging and memorable than generic content, which can help increase user engagement and brand loyalty.
  • Higher conversion rates: Personalized videos can help increase conversion rates by providing more relevant and targeted content to viewers.
  • Improved customer experience: Personalized videos can help improve the customer experience by providing a more tailored and relevant experience.
  • Enhanced brand image: Personalized videos can help businesses to create a more positive brand image by showing that they value their customers and are willing to go the extra mile to provide a personalized experience.
  • Increased customer satisfaction: Personalized videos can help to increase customer satisfaction by providing a more engaging and relevant experience, which can lead to repeat business and referrals.
  • Higher ROI: Personalized videos can help businesses to achieve a higher return on investment by increasing engagement, conversion rates, and customer satisfaction, which can lead to increased revenue and profitability.
  • Competitive advantage: Businesses that use video personalization can gain a competitive advantage by providing a unique and personalized experience that sets them apart from their competitors.

Choosing the Right Video Personalization Platform

When choosing a video personalization platform, it’s important to consider your business goals and objectives, as well as your budget and technical capabilities. Look for platforms that offer a range of personalization options and are flexible and customizable enough to meet your specific needs.

With so many options available, it can be overwhelming to find one that fits all of your requirements. Gan.ai is a great option to consider as it offers all of the video personalization capabilities mentioned in this guide, rolled into one platform.

What to Look for When Choosing a Video Personalization Platform

When choosing a video personalization platform, there are several key factors to consider. These include:

  • Ease of shooting: How easy is it to shoot the necessary footage for the platform? Consider the rigidity of the shooting process due to the limitations of the AI model, as well as the amount of extra footage needed to train the AI model.
  • Training and generation time: How long does it take for the model to train, and how quickly can it generate a personalized copy when prompted? This is an important factor to consider when evaluating the platform’s responsiveness and efficiency.
  • Integration: Can the platform integrate with your CRM or e-commerce backend to fetch personalizing variables and generate videos automatically? This is crucial for streamlining the video personalization process and ensuring that it is as seamless as possible.
  • Distribution: Consider the number of places you can distribute the video directly and automatically from the platform, such as email, Facebook, Instagram, or YouTube. This is an important factor to consider when evaluating the platform’s reach and distribution capabilities.

Keep these factors in mind when choosing a video personalization platform to ensure that you select the one that is right for your needs.

 

Gan.ai is an ideal video personalization platform that ticks all the boxes. It is easy to use, allowing you to create personalized videos from your webcam or a professional studio. With just 2 extra minutes of footage for training data, Gan.ai can be trained and ready to deploy within a week, generating personalized videos in seconds.

 

Gan.ai integrates with major CRMs and e-commerce backends such as Shopify, making it possible to automate the process of personalizing videos for your recipients. Additionally, Gan.ai can distribute personalized videos through various channels, including Instagram DMs, YouTube ads, and even old-fashioned emails.

In summary

Video personalization is a powerful tool for businesses looking to connect with their customers on a deeper level. From simple text personalization to advanced video personalization, there are many different types of personalization available, each with its own benefits and use cases. When choosing a video personalization platform, it’s important to consider a range of factors, including ease of shooting, training and generation time, integration, and distribution capabilities.

 

Gan.ai is an excellent option for businesses looking for a comprehensive video personalization platform that offers all of the personalization capabilities discussed in this guide. By leveraging video personalization, brands can increase engagement, conversion rates, and customer satisfaction, while also creating a more positive brand image and gaining a competitive advantage in their industry.

By Tejas Shahasane

I'm a content marketer fueled by a fascination with AI and the opportunities it unlocks. You can catch me saying "lights out and away we go!" almost every weekend.

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