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How to Maximize Email Engagement and Average a 17% CTR with AI Video Personalization

We recently ran a super-fun festive email campaign for Christmas. Yay, who cares?!? But in the process, we found the ultimate hack to average a ~62% open rate and a ~17% CTR — you might be thinking, there’s no way in hell you can maintain that level of engagement on all your email campaigns. WRONGGG!… Continue reading How to Maximize Email Engagement and Average a 17% CTR with AI Video Personalization

How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

In the crowded and noisy smartphone industry, meaningful customer engagement is everything. Brands must find innovative ways to connect personally with consumers to drive interest and sales around major product launches. This was the challenge facing Vivo when preparing to unveil their flagship V27 Series. How could they stand out from the endless clutter and… Continue reading How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

The World Cup of Hyper-Personalized Video Ads

The Cricket World Cup stands as one of the most viewed sporting events globally, capturing the attention of over a billion fans. Held every four years, it represents a pinnacle moment when cricket enthusiasts are most engaged and passionate. It’s an unparalleled opportunity for brands to connect with devoted audiences worldwide. The 2023 World Cup… Continue reading The World Cup of Hyper-Personalized Video Ads

Case for Personalizing Enterprise Communication

Traditional enterprise communication channels like email, conferencing, and generic video often lack personalization, instead broadcasting impersonal one-to-many messages. This frequently results in communications that feel distant, irrelevant, and easy to ignore for recipients. What’s needed is a way to personalize enterprise messaging at scale, tailoring it to resonate more authentically with each individual viewer. Video… Continue reading Case for Personalizing Enterprise Communication

Personalized Celebrity Campaigns: The Future of Marketing in India

You glance at the latest campaign brief sitting on your desk – a major Indian conglomerate wants to launch a new line of health drinks. The CMO has allocated a massive budget for a celebrity-driven campaign across digital channels. You start thinking about the usual route – hire a top Bollywood celebrity as the face… Continue reading Personalized Celebrity Campaigns: The Future of Marketing in India

Cut Through The Noise with Personalized Sales Video

Video has rapidly become one of the most popular mediums for sales teams hoping to capture prospects’ attention in an engaging way. As remote work and virtual selling have increased in recent years, finding creative ways to cut through the noise and recreate an interpersonal connection can be very impactful. According to recent surveys, 80%… Continue reading Cut Through The Noise with Personalized Sales Video

Introduction to Video Marketing

In today’s digital age, vide­o marketing has emerge­d as a vital tool for businesses to establish me­aningful connections with their target audience. With the growing influence of social media platforms and video-sharing websites, video marketing has become increasingly accessible and popular. It pre­sents a powerful means for busine­sses to engage with their customers and cultivate… Continue reading Introduction to Video Marketing

Gan.ai vs. Rephrase.ai: The Ultimate Competitor Comparison Guide

Looking for an in-depth Gan.ai vs. Rephrase.ai comparison? Well, you must be doing your due diligence for a video personalization at scale solution.   Wading through reviews on multiple platforms, comparing features, and getting insights on video output quality can be a lengthy process. But not anymore!   So let’s dive into customer reviews, compare… Continue reading Gan.ai vs. Rephrase.ai: The Ultimate Competitor Comparison Guide

Personalized Video Messages: The Future of Marketing

In the ever-changing digital landscape, businesses face the constant challenge of adapting and finding innovative ways to engage their target audience. One essential component that has emerged is personalized video messages. However, considering the vast resources needed to make videos, the traditional route of shooting individual videos does not scale. This is where personalized video… Continue reading Personalized Video Messages: The Future of Marketing

How to Choose the Right Video Personalization Platform: A Comprehensive Guide

In recent years, video personalization has become increasingly popular, as businesses seek to connect with their customers on a more personal level. Video personalization allows for a customized viewing experience, tailored to the individual viewer’s interests, preferences, and behavior.   However, with so many different types of video personalization platforms available, it can be difficult… Continue reading How to Choose the Right Video Personalization Platform: A Comprehensive Guide

The Netflix Recommendation Algorithm: 4 Ways Netflix Has You Hooked

Alright, alright, hold on to your popcorn because we’re talking about the Netflix recommendation algorithm!   You know that feeling when you’ve got nothing to watch and you’re scrolling through options for hours?   Well, thanks to Netflix’s algorithm, those days are over. An Introduction to the Netflix Recommendation Algorithm The incredible algorithms used by… Continue reading The Netflix Recommendation Algorithm: 4 Ways Netflix Has You Hooked

The Evolution of Video Personalization

Ever since the rise of YouTube, the increasing ease of user-generated video creation has enabled the medium of video to proliferate into the most sought-after form of content across the globe. Whether it’s Facebook, Twitter, Instagram, SnapChat or TikTok, we’re seeing every platform take a more video-first approach today.   Why?   Because video just… Continue reading The Evolution of Video Personalization

Video Email Platforms: The Secret to Unparalleled Outbound Conversions

Traditional text-based emails have been around forever. And while text-based emails have been consistently considered the gold standard of outbound communication in the past, it isn’t the beast that it once was. In fact, the same can be said about any text-only communication today. There are a large number of reasons for it, primarily the… Continue reading Video Email Platforms: The Secret to Unparalleled Outbound Conversions

AI Personalized Video Marketing: The Future of Branding

Imagine this, you receive a marketing email in your inbox. It hasn’t addressed you by name, it has a gimmicky headline that screams ‘sales,’ and the content seems way too general, as though someone mass-spammed a random list of leads. What’s your reaction?Simple, you ignore it, right? Or if you’re someone like me, you’d probably… Continue reading AI Personalized Video Marketing: The Future of Branding