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5 Video Personalization Use Cases for Patent Attorneys and Law Firms

Patent attorneys and patent law firms are entrusted with safeguarding their clients’ most valuable assets – their innovations and ideas. They regularly interact with technology companies or individuals that develop cutting-edge innovative products. Hence, client engagement and personalized service are paramount for the success of a patent law firm or a patent attorney. Patent attorneys… Continue reading 5 Video Personalization Use Cases for Patent Attorneys and Law Firms

Revolutionizing University Admissions with Video Personalization at Scale

University admissions is one of the most competitive segments grappling with a decrease in enrollment rates YoY and an increase in competition from tech and their old peers.   To top it off, almost all the universities still follow the outdated “Three and A Tree” framework to attract Gen Z students.   Students receive countless… Continue reading Revolutionizing University Admissions with Video Personalization at Scale

7 Ways Doctors and Physicians Can Use Video Personalization Platforms

Dynata in partnership with Redpoint Global surveyed 1000+ U.S. consumers and found 75% wish their healthcare experiences were more personalized. Patients expect personalized interactions with their doctor or healthcare provider and prompt access to information. However, a whopping 71% face frustrations such as prolonged wait times, impersonal visits, convoluted processes, and difficulties in scheduling appointments.… Continue reading 7 Ways Doctors and Physicians Can Use Video Personalization Platforms

7 Examples of How Mortage Agents Can Stand Out Using Personalized Video

A McKinsey study finds that mortgage borrowers rated “exceptional customer experience” to be as critical as getting the “best rate”. Another survey by Gallup found that only 22% of buyers are fully engaged with mortgage lenders. In a commoditized industry, that differentiated experience is invaluable. The mortgage journey is complex, and personalized video communication helps… Continue reading 7 Examples of How Mortage Agents Can Stand Out Using Personalized Video

7 Ways Gaming Platforms Can Get Higher User Engagement Using Personalized Videos

71% of consumers feel more valued by brands that provide personalized content and updates, according to a report by McKinsey. Personalized videos allow gaming companies to deliver on those expectations at scale. Perhaps most importantly, personalized video allows gaming platforms to celebrate fans as individuals with unique passions and interests – not just nameless users… Continue reading 7 Ways Gaming Platforms Can Get Higher User Engagement Using Personalized Videos

7 Ways EdTech Companies Can Use Personalized Videos for Higher Retention

Personalized learning intervention improves the efficiency of teachers’ and students’ learning capabilities, according to the research paper published in Interactive Technology and Smart Education journal.   Another study by McKinsey also says that AI-powered education technologies can decrease the performance gap between high and low-performing students by up to 20%.   EdTech companies are at… Continue reading 7 Ways EdTech Companies Can Use Personalized Videos for Higher Retention

10 Ways to Use Video Personalization to Drive Powerful Product Marketing

Hola, product marketers! I know your mission is to captivate prospects and customers with compelling storytelling that sells the value of your solution. Nevertheless, most product marketing still deploys content that fails to resonate on a personal level. Earlier there weren’t ways to deliver resonance and relevance at scale. Video personalization at scale platforms brings… Continue reading 10 Ways to Use Video Personalization to Drive Powerful Product Marketing

5 Video Personalization Use Cases for Retail Banks

According to a Capgemini study, personalized experiences can increase customer satisfaction by 20% and drive revenue growth of 10-30%. Customer expectations have changed drastically since the pandemic. They now expect banks or any business to cater to their individual preferences and goals. Starbucks’s former CEO’s capture this sentiment beautifully: “Success is not sustainable if it… Continue reading 5 Video Personalization Use Cases for Retail Banks

7 Ideas on How E-commerce Brands Can Use Video Personalization

In a world of endless choices, consumers buy from brands that truly appreciate them as individuals. Personalized video provides an efficient way to convey that appreciation at scale. The human touch replicated millions of times over.   Most importantly, personalized video allows brands to forge authentic human connections amidst an impersonal sea of digital noise.… Continue reading 7 Ideas on How E-commerce Brands Can Use Video Personalization

How Personalized Videos Sent the Paltan into a Frenzy

Mumbai never does anything halfway – the cheers in Wankhede Stadium can probably be heard from Marine Drive. That same fervor defines the Mumbai Indians’ fanbase. Recognizing this, the team didn’t want just satisfied fans – they wanted to make every member of the Paltan feel like they were personally high-fived by Rohit Sharma after… Continue reading How Personalized Videos Sent the Paltan into a Frenzy

Creating Hyper-Realistic Deepfakes for HDFC Bank’s Viral Anti-Fraud Campaign

HDFC Bank’s “End of Scam Sale” campaign was a groundbreaking initiative that aimed to raise awareness about online fraud and the potential misuse of deepfake technology. The campaign revolved around creating a fictitious fashion brand called “Lulumelon” and using hyper-realistic deepfake videos of popular Bollywood actress and dancer Nora Fatehi to promote unbelievable discounts and… Continue reading Creating Hyper-Realistic Deepfakes for HDFC Bank’s Viral Anti-Fraud Campaign

Unlock Unprecedented Fan engagement

In the high-stakes arena of professional sports, where winning is the ultimate obsession, teams and franchises are continually seeking innovative strategies to captivate and cultivate the most dedicated fan bases. In this fiercely competitive landscape, personalized videos are a game-changing weapon, capable of igniting unparalleled levels of fan engagement, loyalty, and advocacy. At the heart… Continue reading Unlock Unprecedented Fan engagement

AI Humanizing Healthcare

In the vast tapestry of human experiences, few journeys are as profoundly intimate and transformative as navigating the complexities of healthcare. From the moment a person first seeks medical guidance to the ongoing management of chronic conditions, the journey through the healthcare system is one that is unique and interwoven deep yearning for empathetic understanding.… Continue reading AI Humanizing Healthcare

Video Personalization – The Key to Stand Out as a Real Estate Agent

As a real estate agent, you face an increasingly difficult battle for buyer and seller attention. According to the National Association of Realtors, 88% of today’s home searches start online. This intensifies competition as buyers get bombarded with outreach from countless agents.   To stand out, real estate pros must adopt more personalized and consultative… Continue reading Video Personalization – The Key to Stand Out as a Real Estate Agent

The Video Engagement Imperative For Real Estate

In 2024, the average homebuyer will tour over 50 online listings before contacting an agent. Yet most video content fails to resonate. Generic property walkthroughs and neighborhood overviews demonstrate no familiarity with individual client needs. To stand out, agencies must deliver personalized videos tailored to each prospect’s touchpoints. But, this level of bespoke content is… Continue reading The Video Engagement Imperative For Real Estate

The Gift of Personalized Birthday Song

Birthdays are joyous annual milestones, but the tradition of singing “Happy Birthday” feels outdated. The generic song lacks personal meaning. Cadbury Mondelez, one of the world’s largest snack companies, wanted to make birthdays more magical by gifting customized musical greetings through their #MyBirthdaySong campaign. By collaborating with Gan.ai and other AI platforms, they created an… Continue reading The Gift of Personalized Birthday Song

How to Maximize Email Engagement and Average a 17% CTR with AI Video Personalization

We recently ran a super-fun festive email campaign for Christmas. Yay, who cares?!? But in the process, we found the ultimate hack to average a ~62% open rate and a ~17% CTR — you might be thinking, there’s no way in hell you can maintain that level of engagement on all your email campaigns. WRONGGG!… Continue reading How to Maximize Email Engagement and Average a 17% CTR with AI Video Personalization

How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

In the crowded and noisy smartphone industry, meaningful customer engagement is everything. Brands must find innovative ways to connect personally with consumers to drive interest and sales around major product launches. This was the challenge facing Vivo when preparing to unveil their flagship V27 Series. How could they stand out from the endless clutter and… Continue reading How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

The World Cup of Hyper-Personalized Video Ads

The Cricket World Cup stands as one of the most viewed sporting events globally, capturing the attention of over a billion fans. Held every four years, it represents a pinnacle moment when cricket enthusiasts are most engaged and passionate. It’s an unparalleled opportunity for brands to connect with devoted audiences worldwide. The 2023 World Cup… Continue reading The World Cup of Hyper-Personalized Video Ads

Case for Personalizing Enterprise Communication

Traditional enterprise communication channels like email, conferencing, and generic video often lack personalization, instead broadcasting impersonal one-to-many messages. This frequently results in communications that feel distant, irrelevant, and easy to ignore for recipients. What’s needed is a way to personalize enterprise messaging at scale, tailoring it to resonate more authentically with each individual viewer. Video… Continue reading Case for Personalizing Enterprise Communication

Personalized Celebrity Campaigns: The Future of Marketing in India

You glance at the latest campaign brief sitting on your desk – a major Indian conglomerate wants to launch a new line of health drinks. The CMO has allocated a massive budget for a celebrity-driven campaign across digital channels. You start thinking about the usual route – hire a top Bollywood celebrity as the face… Continue reading Personalized Celebrity Campaigns: The Future of Marketing in India

Cut Through The Noise with Personalized Sales Video

Video has rapidly become one of the most popular mediums for sales teams hoping to capture prospects’ attention in an engaging way. As remote work and virtual selling have increased in recent years, finding creative ways to cut through the noise and recreate an interpersonal connection can be very impactful. According to recent surveys, 80%… Continue reading Cut Through The Noise with Personalized Sales Video

Video Marketing: It’s Not Just Ads Anymore

Let’s be­ clear – “video marketing” ofte­n leaves folks fee­ling unsure. We think of those tacky TV ads that play during our favorite­ shows or those pesky YouTube comme­rcials we can’t skip before we­ can watch our chosen video. But here­’s the truth, video marketing has unde­rgone massive changes. These­ days, it’s more than just… Continue reading Video Marketing: It’s Not Just Ads Anymore

Gan.ai vs. Rephrase.ai: The Ultimate Competitor Comparison Guide

Looking for an in-depth Gan.ai vs. Rephrase.ai comparison? Well, you must be doing your due diligence for a video personalization at scale solution.   Wading through reviews on multiple platforms, comparing features, and getting insights on video output quality can be a lengthy process. But not anymore!   So let’s dive into customer reviews, compare… Continue reading Gan.ai vs. Rephrase.ai: The Ultimate Competitor Comparison Guide

Forget Generic Marketing, This is the Future (And It’s Got Your Name On It)

Picture this: It’s Wednesday afternoon, and you’re drowning in emails. It’s the usual – bills, newsletters, that one friend who always sends those weird chain messages. But wait! There’s a video nestled among the chaos, and it doesn’t just have your name in the subject line – your name is spoken out loud in the… Continue reading Forget Generic Marketing, This is the Future (And It’s Got Your Name On It)

How to Choose the Right Video Personalization Platform: A Comprehensive Guide

These­ days, customizing videos to match individual interests is some­thing everyone wants to do. Busine­sses tailor viewing so they conne­ct better with customers. By matching vide­os to what people like and how the­y act, companies are changing the way the­y engage with their audie­nce. There are­ many video personalization platforms out there­ right now. It’s… Continue reading How to Choose the Right Video Personalization Platform: A Comprehensive Guide

The Netflix Recommendation Algorithm: 4 Ways Netflix Has You Hooked

Alright, alright, hold on to your popcorn because we’re talking about the Netflix recommendation algorithm!   You know that feeling when you’ve got nothing to watch and you’re scrolling through options for hours?   Well, thanks to Netflix’s algorithm, those days are over. An Introduction to the Netflix Recommendation Algorithm The incredible algorithms used by… Continue reading The Netflix Recommendation Algorithm: 4 Ways Netflix Has You Hooked

The Evolution of Video Personalization

Ever since the rise of YouTube, the increasing ease of user-generated video creation has enabled the medium of video to proliferate into the most sought-after form of content across the globe. Whether it’s Facebook, Twitter, Instagram, SnapChat or TikTok, we’re seeing every platform take a more video-first approach today.   Why?   Because video just… Continue reading The Evolution of Video Personalization

Video Email Platforms: The Secret to Unparalleled Outbound Conversions

Traditional text-based emails have been around forever. And while text-based emails have been consistently considered the gold standard of outbound communication in the past, it isn’t the beast that it once was. In fact, the same can be said about any text-only communication today. There are a large number of reasons for it, primarily the… Continue reading Video Email Platforms: The Secret to Unparalleled Outbound Conversions

AI Personalized Video Marketing: The Future of Branding

Imagine this, you receive a marketing email in your inbox. It hasn’t addressed you by name, it has a gimmicky headline that screams ‘sales,’ and the content seems way too general, as though someone mass-spammed a random list of leads. What’s your reaction?Simple, you ignore it, right? Or if you’re someone like me, you’d probably… Continue reading AI Personalized Video Marketing: The Future of Branding