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How to Maximize Email Engagement and Average a 17% CTR with AI Video Personalization

We recently ran a super-fun festive email campaign for Christmas. Yay, who cares?!? But in the process, we found the ultimate hack to average a ~62% open rate and a ~17% CTR — you might be thinking, there’s no way in hell you can maintain that level of engagement on all your email campaigns. WRONGGG!… Continue reading How to Maximize Email Engagement and Average a 17% CTR with AI Video Personalization

Gan.ai vs. Rephrase.ai: The Ultimate Competitor Comparison Guide

Looking for an in-depth Gan.ai vs. Rephrase.ai comparison? Well, you must be doing your due diligence for a video personalization at scale solution.   Wading through reviews on multiple platforms, comparing features, and getting insights on video output quality can be a lengthy process. But not anymore!   So let’s dive into customer reviews, compare… Continue reading Gan.ai vs. Rephrase.ai: The Ultimate Competitor Comparison Guide

The Netflix Recommendation Algorithm: 4 Ways Netflix Has You Hooked

Alright, alright, hold on to your popcorn because we’re talking about the Netflix recommendation algorithm!   You know that feeling when you’ve got nothing to watch and you’re scrolling through options for hours?   Well, thanks to Netflix’s algorithm, those days are over. An Introduction to the Netflix Recommendation Algorithm The incredible algorithms used by… Continue reading The Netflix Recommendation Algorithm: 4 Ways Netflix Has You Hooked

The Evolution of Video Personalization

Ever since the rise of YouTube, the increasing ease of user-generated video creation has enabled the medium of video to proliferate into the most sought-after form of content across the globe. Whether it’s Facebook, Twitter, Instagram, SnapChat or TikTok, we’re seeing every platform take a more video-first approach today.   Why?   Because video just… Continue reading The Evolution of Video Personalization

Video Email Platforms: The Secret to Unparalleled Outbound Conversions

Traditional text-based emails have been around forever. And while text-based emails have been consistently considered the gold standard of outbound communication in the past, it isn’t the beast that it once was. In fact, the same can be said about any text-only communication today. There are a large number of reasons for it, primarily the… Continue reading Video Email Platforms: The Secret to Unparalleled Outbound Conversions

AI Personalized Video Marketing: The Future of Branding

Imagine this, you receive a marketing email in your inbox. It hasn’t addressed you by name, it has a gimmicky headline that screams ‘sales,’ and the content seems way too general, as though someone mass-spammed a random list of leads. What’s your reaction?Simple, you ignore it, right? Or if you’re someone like me, you’d probably… Continue reading AI Personalized Video Marketing: The Future of Branding