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Vasisht Nagarkatti

How to improve Email Open Rates, Click Through Rates and Conversions

How to Maximize Email Engagement and Average a 17% CTR with AI Video Personalization

2024-01-31

We recently ran a super-fun festive email campaign for Christmas. Yay, who cares?!? But in the process, we found the ultimate hack to average a ~62% open rate and a ~17% CTR — you might be thinking, there’s no way in hell you can maintain that level of engagement on all your email campaigns. WRONGGG!… Continue reading How to Maximize Email Engagement and Average a 17% CTR with AI Video Personalization

Vasisht Nagarkatti

  • 4 min read

The Evolution of Video Personalization

2023-07-09

Ever since the rise of YouTube, the increasing ease of user-generated video creation has enabled the medium of video to proliferate into the most sought-after form of content across the globe. Whether it’s Facebook, Twitter, Instagram, SnapChat or TikTok, we’re seeing every platform take a more video-first approach today.   Why?   Because video just… Continue reading The Evolution of Video Personalization

Vasisht Nagarkatti

  • 7 min read

Video Email Platforms: The Secret to Unparalleled Outbound Conversions

2023-07-09

Traditional text-based emails have been around forever. And while text-based emails have been consistently considered the gold standard of outbound communication in the past, it isn’t the beast that it once was. In fact, the same can be said about any text-only communication today. There are a large number of reasons for it, primarily the… Continue reading Video Email Platforms: The Secret to Unparalleled Outbound Conversions

Vasisht Nagarkatti

  • 5 min read
AI Personalized Video Marketing

AI Personalized Video Marketing: The Future of Branding

2023-06-24

Imagine this, you receive a marketing email in your inbox. It hasn’t addressed you by name, it has a gimmicky headline that screams ‘sales,’ and the content seems way too general, as though someone mass-spammed a random list of leads. What’s your reaction?Simple, you ignore it, right? Or if you’re someone like me, you’d probably… Continue reading AI Personalized Video Marketing: The Future of Branding

Vasisht Nagarkatti

  • 8 min read