Gan.ai

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Tejas Shahasane

I'm a content marketer fueled by a fascination with AI and the opportunities it unlocks. You can catch me saying "lights out and away we go!" almost every weekend.

How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

2024-01-25

In the crowded and noisy smartphone industry, meaningful customer engagement is everything. Brands must find innovative ways to connect personally with consumers to drive interest and sales around major product launches. This was the challenge facing Vivo when preparing to unveil their flagship V27 Series. How could they stand out from the endless clutter and… Continue reading How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

Tejas Shahasane

  • 8 min read

10 AI Tools Redefining Social Media Marketing

2024-01-20

Social media marketing is undergoing a revolution driven by artificial intelligence. As AI capabilities rapidly advance, innovative brands are moving quickly to implement these technologies and transform their social media strategies. In this blog, we’ll explore 10 cutting-edge AI tools that are reshaping social media marketing – and show how savvy marketers can unleash their… Continue reading 10 AI Tools Redefining Social Media Marketing

Tejas Shahasane

  • 6 min read
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The World Cup of Hyper-Personalized Video Ads

2024-01-15

The Cricket World Cup stands as one of the most viewed sporting events globally, capturing the attention of over a billion fans. Held every four years, it represents a pinnacle moment when cricket enthusiasts are most engaged and passionate. It’s an unparalleled opportunity for brands to connect with devoted audiences worldwide. The 2023 World Cup… Continue reading The World Cup of Hyper-Personalized Video Ads

Tejas Shahasane

  • 6 min read
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Unlocking D2C Growth With Personalized Videos

2024-01-05

This a reality for every D2C brand – consumers glancing right past generic brand messages that fail to demonstrate an intimate understanding of their interests and preferences. For online sellers struggling to foster genuine bonds amidst endless competing content vying for attention, breaking through the noise feels impossible some days. However, select direct-to-consumer companies have… Continue reading Unlocking D2C Growth With Personalized Videos

Tejas Shahasane

  • 6 min read
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Case for Personalizing Enterprise Communication

2023-12-29

Traditional enterprise communication channels like email, conferencing, and generic video often lack personalization, instead broadcasting impersonal one-to-many messages. This frequently results in communications that feel distant, irrelevant, and easy to ignore for recipients. What’s needed is a way to personalize enterprise messaging at scale, tailoring it to resonate more authentically with each individual viewer. Video… Continue reading Case for Personalizing Enterprise Communication

Tejas Shahasane

  • 5 min read

Personalized Celebrity Campaigns: The Future of Marketing in India

2023-12-08

You glance at the latest campaign brief sitting on your desk – a major Indian conglomerate wants to launch a new line of health drinks. The CMO has allocated a massive budget for a celebrity-driven campaign across digital channels. You start thinking about the usual route – hire a top Bollywood celebrity as the face… Continue reading Personalized Celebrity Campaigns: The Future of Marketing in India

Tejas Shahasane

  • 14 min read
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Cut Through The Noise with Personalized Sales Video

2023-12-02

Video has rapidly become one of the most popular mediums for sales teams hoping to capture prospects’ attention in an engaging way. As remote work and virtual selling have increased in recent years, finding creative ways to cut through the noise and recreate an interpersonal connection can be very impactful. According to recent surveys, 80%… Continue reading Cut Through The Noise with Personalized Sales Video

Tejas Shahasane

  • 6 min read
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Personalized Video Messages: The Future of Marketing

2023-09-05

In the ever-changing digital landscape, businesses face the constant challenge of adapting and finding innovative ways to engage their target audience. One essential component that has emerged is personalized video messages. However, considering the vast resources needed to make videos, the traditional route of shooting individual videos does not scale. This is where personalized video… Continue reading Personalized Video Messages: The Future of Marketing

Tejas Shahasane

  • 6 min read
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Evolution of Marketing: From Radio to AI-Generated Videos

2023-08-13

Marketing has constantly evolved due to seeking betterment in these 3 things: Engagement, Relevancy & Personalization. The need of engaging the right consumers at the right time effectively has always been the driving force behind the evolution of marketing practices. Without the need to capture and hold the attention, we would still be relying on… Continue reading Evolution of Marketing: From Radio to AI-Generated Videos

Tejas Shahasane

  • 5 min read
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How to Choose the Right Video Personalization Platform: A Comprehensive Guide

2023-08-08

In recent years, video personalization has become increasingly popular, as businesses seek to connect with their customers on a more personal level. Video personalization allows for a customized viewing experience, tailored to the individual viewer’s interests, preferences, and behavior.   However, with so many different types of video personalization platforms available, it can be difficult… Continue reading How to Choose the Right Video Personalization Platform: A Comprehensive Guide

Tejas Shahasane

  • 8 min read