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10 AI Tools Redefining Social Media Marketing

Social media marketing is undergoing a revolution driven by artificial intelligence. As AI capabilities rapidly advance, innovative brands are moving quickly to implement these technologies and transform their social media strategies. In this blog, we’ll explore 10 cutting-edge AI tools that are reshaping social media marketing – and show how savvy marketers can unleash their potential.

 

The rise of AI is unlocking unbelievable new possibilities for hyper-personalization, creative content production, data-driven optimization, and more. These technologies represent an opportunity for brands to provide sensational customer experiences and deepen engagement on social platforms. Let’s dive in and see how AI can take your social media presence to the next level.

Gan․ai: Personalize Videos at Scale

Gan.ai is a video personalization platform that leverages generative AI to create personalized videos that are unique for each viewer. Marketers can use a single video to generate thousands of unique versions that address each viewer by name. The platform realistically mimics the host’s voice, facial expressions, lip movements.

Key Benefits:

  • Deliver 1:1 personalized video to every customer

  • Boost engagement and sales with tailored video content

  • Scale mass video personalization campaigns

By using Gan.ai, Mumbai Indians created customized videos of their star batsman Cameron Green thanking each loyal supporter by name. These hyper-personalized videos deeply resonated with passionate fans of the cricket team. Read more here

Claude 2: AI-Generated Text Content

Claude 2 is an AI assistant that can instantly generate natural-sounding text content for social media posts, captions, blogs, emails, and more. Marketers can describe what they want to communicate and Claude 2 will draft unique content that captures the essence.

Key Benefits:

  • Produce high-quality text content on demand

  • Ensure brand consistency with AI-generated content

  • Save time by automating content drafting

Example: A social media manager could use Claude 2 to quickly generate a month’s worth of varied Facebook captions that align with their brand voice.

MidJourney: AI-Generated Images and Illustrations

MidJourney is an AI system that creates stunning illustrations, images, and designs based on text prompts. Marketers can bring their visual concepts to life by describing the desired image. MidJourney produces multiple variations to choose from.

Key Benefits:

  • Imagine visual concepts and MidJourney will generate it

  • Create unlimited high-quality images fast

  • Iteratively refine images through feedback prompts

Example: A fashion retailer could use MidJourney to instantly generate product photos in different artistic styles, testing across platforms to determine top performers.

Evoke Music: AI-Generated Royalty-Free Music

Evoke Music provides a vast library of AI-created music and soundscapes. Because the tracks are algorithmically generated, they are completely royalty-free. Marketers can enhance videos, ads, social posts, and more with the perfect music at no cost.

Key Benefits:

  • Add engaging background music without licensing fees

  • Get custom-made music tailored to your content

  • Enhance branding with a consistent audio style

Example: A travel vlogger could use Evoke to add a personalized AI-composed soundtrack to their latest vacation video, elevating the viewer experience.

MagicStudio: AI-Powered Image and Video Editing

MagicStudio is an intelligent suite of editing tools for images, graphics, and videos. The AI handles complex and tedious editing tasks like removing backgrounds, applying graphics, adjusting brightness/contrast, converting formats, and more.

Key Benefits:

  • Edit visual content in a few clicks with AI assistance

  • Automate repetitive and manual editing tasks

  • Extract and combine elements from multiple images

Example: A social media manager could use MagicStudio to seamlessly apply filters, adjust colors, and resize a batch of Instagram photos for optimized delivery.

Elevenlabs: Realistic AI Voiceovers and Translations

Elevenlabs uses advanced AI models to generate natural-sounding voiceovers from text scripts. The lifelike voices can explain products, create audio lessons, translate videos, and more. The text can be auto-translated into 50+ languages.

Key Benefits:

  • Add affordable voiceovers with AI-generated voices

  • Auto-translate video or audio into other languages

  • Text-to-speech with customizable voices

Example: An e-learning platform could use Elevenlabs to add realistic voiceovers to their tutorial videos, translating the narration into the top languages of their students.

Animaker: AI-Powered Animation

Animaker utilizes AI to automatically generate animated videos from text prompts, this includes animated subtitles and captions for videos. This helps video content be accessible to more viewers, especially on silent mobile devices.

Key Benefits:

  • Reach larger silent-viewing audiences with auto-generated captions

  • Add engaging visual elements by animating objects

  • Ensure video accessibility compliance

Example: A food brand could use Animaker to create an animated recipe video, making the content accessible to more viewers across platforms.

Keyhole: AI-Powered Social Media Scheduling

Keyhole is a platform that uses AI to determine the optimal times to deliver social posts. By analyzing historical data, Keyhole identifies when target audiences are most active. Content can then be scheduled dynamically.

Key Benefits:

  • Schedule social posts to maximize reach and engagement

  • Eliminate guesswork by relying on data-driven AI insights

  • Adapt posting times based on real-time audience activity

Example: A retailer could use Keyhole’s AI to identify peak engagement windows for their target customers. Scheduling content during high-traffic times can boost impact.

HypeAuditor: AI Social Media Influencer Analysis

HypeAuditor uses machine learning to assess influencer accounts and identify fraud, fake engagements, and growth manipulation. Brands can vet potential partners to ensure content aligns with their values. HypeAuditor also evaluates audience demographics.

Key Benefits:

  • Vet influencers thoroughly before partnering

  • Avoid brand safety issues and influencer fraud

  • Get data-backed recommendations for partnerships

Example: A fashion brand could use HypeAuditor to audit potential influencers, ensuring chosen partners have authentic engagement aligned with their target audience.

Unfold: Interactive Social Media Stories

Unfold is a creative platform that makes it easy to design sleek, interactive stories for social media. The AI recommendation engine suggests creative templates, backgrounds, and effects based on brand guidelines.

Key Benefits:

  • Design highly engaging and on-brand social stories

  • Automate repetitive tasks like applying filters/text

  • Get customized creative recommendations from AI

Example: A travel brand could use Unfold to quickly design captivating, interactive Instagram stories that resonate with its audience.

The Future is AI-Native Social Media Marketing

As these examples demonstrate, AI is fundamentally transforming social media marketing. These technologies enable brands to achieve unprecedented personalization, creative freedom, productivity, optimization, and intelligence. AI is becoming integral to social media success.

 

Savvy brands will continue adopting this new breed of AI-native social tools. With the right strategy, AI’s potential for social media marketing is limitless. The brands that effectively harness these technologies today will gain a competitive advantage and forge deeper consumer connections through sensational social experiences.

By Tejas Shahasane

I'm a content marketer fueled by a fascination with AI and the opportunities it unlocks. You can catch me saying "lights out and away we go!" almost every weekend.

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