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How to Maximize Email Engagement and Average a 17% CTR with AI Video Personalization

How to improve Email Open Rates, Click Through Rates and Conversions

We recently ran a super-fun festive email campaign for Christmas. Yay, who cares?!? But in the process, we found the ultimate hack to average a…

Vasisht NagarkattiJan 31, 20244 min read

How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

How Vivo Leveraged Gan.ai and Virat Kohli for a Record-Breaking V27 Launch

In the crowded and noisy smartphone industry, meaningful customer engagement is everything. Brands must find innovative ways to connect personally with consumers to drive interest…

Tejas ShahasaneJan 25, 202410 min read

10 AI Tools Redefining Social Media Marketing

10 AI Tools Redefining Social Media Marketing

Social media marketing is undergoing a revolution driven by artificial intelligence. As AI capabilities rapidly advance, innovative brands are moving quickly to implement these technologies…

Tejas ShahasaneJan 20, 20247 min read

The World Cup of Hyper-Personalized Video Ads

Zomato's Hyper-Personalized Ad - banner

The Cricket World Cup stands as one of the most viewed sporting events globally, capturing the attention of over a billion fans. Held every four…

Tejas ShahasaneJan 15, 20247 min read

Unlocking D2C Growth With Personalized Videos

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This a reality for every D2C brand – consumers glancing right past generic brand messages that fail to demonstrate an intimate understanding of their interests…

Tejas ShahasaneJan 5, 20248 min read

Case for Personalizing Enterprise Communication

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Traditional enterprise communication channels like email, conferencing, and generic video often lack personalization, instead broadcasting impersonal one-to-many messages. This frequently results in communications that feel…

Tejas ShahasaneDec 29, 20236 min read

Personalized Celebrity Campaigns: The Future of Marketing in India

Personalized Celebrity Campaigns: The Future of Marketing in India

You glance at the latest campaign brief sitting on your desk – a major Indian conglomerate wants to launch a new line of health drinks.…

Tejas ShahasaneDec 8, 202317 min read

Cut Through The Noise with Personalized Sales Video

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Video has rapidly become one of the most popular mediums for sales teams hoping to capture prospects’ attention in an engaging way. As remote work…

Tejas ShahasaneDec 2, 20237 min read

Case Studies of Exceptional Video Marketing Campaigns

Video Marketing Campaigns: Case Studies and Examples - blog banner

In an age saturated with digital content and short attention spans, creating video marketing campaigns that genuinely connect with audiences is no small feat. However,…

Gan AcademyNov 23, 20236 min read

Leveraging Video Analytics for Actionable Insights

Video Metrics: Extracting Insights from Video Campaign Data - Blog banner

Video content has exploded as a vital marketing channel, allowing brands to engage audiences in memorable and impactful ways. However, the key to fully harnessing…

Gan AcademyNov 23, 20238 min read

6 Expert Tips to Take Your BFCM game to the next level!

Video Marketing Trends 2023 | Best Tips and Practices to Follow - blog banner

Get ready to dive into 6 BFCM tips that can take your Black Friday and Cyber Monday (BFCM) game to the next level! Shared by top…

Nitin BalodiNov 21, 202310 min read

Video Marketing Trends in 2024

Video Marketing Trends: What to Expect in 2023 and Beyond - blog banner

Video marketing has undergone a remarkable transformation in recent years, evolving from an experimental bonus to an essential component of any impactful digital marketing strategy.  As…

Gan AcademyOct 23, 20236 min read

We recently ran a super-fun festive email campaign for Christmas. Yay, who cares?!? But in the process, we …

In the crowded and noisy smartphone industry, meaningful customer engagement is everything. Brands must find innovative ways to …

Social media marketing is undergoing a revolution driven by artificial intelligence. As AI capabilities rapidly advance, innovative brands …

The Cricket World Cup stands as one of the most viewed sporting events globally, capturing the attention of …

This a reality for every D2C brand – consumers glancing right past generic brand messages that fail to …

Traditional enterprise communication channels like email, conferencing, and generic video often lack personalization, instead broadcasting impersonal one-to-many messages. …

You glance at the latest campaign brief sitting on your desk – a major Indian conglomerate wants to …

Video has rapidly become one of the most popular mediums for sales teams hoping to capture prospects’ attention …

In an age saturated with digital content and short attention spans, creating video marketing campaigns that genuinely connect …